Settlement of Brand Rights Disputes Through the Commercial Court in Indonesia: Study of Surabaya Court Decision

Brands play a significant role in economic development because they help consumers identify the origin of product or service. Brand ownership is acknowledged at time brand registration with Directorate General Intellectual Property. The first prerequisite for registering ensuring that it possesses all its attributes. Therefore, some characteristics distinguish from other brands. Despite these regulations, infringements still occur. One them disagreement between PT. Gudang Garan and Baru, whose brands are comparable. study on Indonesian law enforcement resolving issues required. current employed normative legal research juridical methodologies. Using descriptive qualitative data analysis, focused laws regulations. Surabaya Commercial Court determined, based dispute PT Baru breached Article 21 Paragraph 1 Law No. 20 2016, declaring comparable to well-known brand. As result, was revoked, ensure deterrent effect, DGKI ordered any application resembles be denied.